It is therefore widely found in travel charters (Booking, Club Med, Blablacar), in others related to communications (Facebook, Messenger, Outlook, LinkedIn) or even meditation applications (Calm, Petit Bambou). It is associated with the sea or the azure sky, and therefore with dreams and travel. Blue is a color called “appetite suppressant”, therefore ideal for promoting concentration and productivity, but very not recommended for food industries. ⇒ The neuroscience point: green animates part of the prefrontal cortex that manages decision-making, as well as abstract and creative thoughts.īlue is a cold color, which inspires serenity, calm, reliability and seriousness. Green graphic charters therefore include wellness brands such as Yves Rocher, as well as brands seeking to “greenwash” their practices, such as Starbucks. It is found on many environmental labels and on so-called “healthy” communications companies use and re-use it to give themselves a more eco-responsible image. It is used to convey positive messages, often with ecological and ethical tendencies, since green reminds us of trees and the Earth. It is associated with nature, health, ease and happiness (why is money always represented by greenbacks? In the imaginary world, money makes you happy). Green is a reassuring color that communicates feelings of calm, calm, and fullness. ⇒ The neuroscience point: red animates the amygdala and the nucleus accumbens, which are directly linked to the alert system and behavioral orientation, as well as the feeling of pleasure and desire (via the reward system). It is found on road signs, on labels that prevent danger (flammability, intoxication, etc.) or for presentations by high-impact companies, which adopt strong and lively communication (Coca-Cola, Red Bull, YouTube, etc.). It is used for information of extreme importance, to ensure a lasting impact on the public. It is associated with blood, and therefore with impulsiveness, energy, energy, action, danger (the prohibition signs have fully understood how our brain works) and attention. Red is a rather strong warm color, which conveys vivid emotions. We give you a summary of the color-meaning relationships: ![]() In this context, it is imperative to master the hidden meanings relating to each of them, in order to adhere to your general message and avoid missteps. So you still think you're in control of your brain?Įach color is linked to a specific atmosphere, to a defined message. The color green is associated with trees and nature in general, which is why it is confused with ecological and health issues. This makes it a color associated with danger, alertness, and energy. This system is designed to protect you and train the activation of your reflexes.įor example, the color red is naturally linked to blood, in the collective imagination. They are linked to our previous personal or common experiences with the species and are part of your reference system. The same is true for the psychological perception of colors. When you see a green clump above a brown cylinder, you think directly of a tree, right? It is your brain that plays this little trick on you by associating images, sounds, smells or even touches, with tangible things that you know and recognize easily. We perceive things almost immediately, without even rationalizing them, and put them into small, well-segmented boxes in order to better understand what's around us. Our system of reference and approach to the outside world is always based on a natural knowledge of things and is totally on the periphery of our conscious understanding. Lack of luck, Man has remained very primitive, especially in his unconscious perception of the world! We would like to see our species as an evolved collective that is remote from its primary instincts.
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